Data Analyst

Boston, MA (On-site)

$70K/yr – $85K/yrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own analytics storytelling and strategic advising for media campaigns by turning data into client-ready insights, aligning measurement with business goals, and guiding decision-making based on LTV and ROAS.

  • Analytics & Visualization: Design dashboards and translate performance metrics into accessible client-ready reports.
  • Media Strategy & Strategic Consulting: Align media plans with business goals and lead discussions on strategy, ROAS, and incremental revenue.
  • Data Integrity: Collaborate to ensure scalable, accurate tracking and bridge data to strategy.

Job Description

Responsibilities

  • Analytics & Visualization: You will design and maintain customized dashboards that transform thousands of lines of data into clear, visual stories. You’ll be responsible for translating complex performance media metrics into digestible, client-ready reports via Google Sheets, Excel, and PowerPoint.
  • Media Strategy: You will learn our clients’ businesses inside and out to align their media strategy with overarching business goals. You’ll identify advertising trends across projects to help guide media buying decisions and optimize spend.
  • Data Integrity: You will collaborate across teams to ensure our tracking and measurement frameworks are scalable, accurate, and best-in-class, acting as a bridge between raw data and strategy.
  • Strategic Consulting: You will use your understanding of concepts like LTV, ROAS, and Incremental Revenue to lead discussions with clients, gaining trust and shareholder buy-in on media strategy and results.

Requirements

  • You have a bachelor’s degree in a relevant field and a minimum of 1 year of experience working with complex datasets, preferably in a fast-paced environment. Experience with marketing data or paid advertising is a plus
  • You bring a strong technical toolkit, including SQL, Excel, Google Data Studio/Data Visualization, and enjoy working with SQL on a day-to-day basis
  • You are technically curious and resourceful. You have a natural ability to navigate and understand technical documentation—whether it’s for an API, a piece of software, or a new platform—and use it to troubleshoot or build new solutions. Experience with Marketing APIs, BigQuery, Snowflake, ETL tools (Rivery, Supermetrics), or Python is a significant plus
  • You communicate with clarity. You can take the deep-dive technical work you do under the hood and explain the logic, the solution, and the results to a non-technical audience without losing the meaning
  • You have no problem tearing apart complex problems and living inside spreadsheets, data sets, or documentation to find the answer to any question.

Preferred

  • Experience with Marketing APIs, BigQuery, Snowflake, ETL tools (Rivery, Supermetrics), or Python is a significant plus
  • You are technically curious and resourceful. You have a natural ability to navigate and understand technical documentation—whether it’s for an API, a piece of software, or a new platform—and use it to troubleshoot or build new solutions.

Benefits

  • We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.
Gupta Media logo

Gupta Media

3.5 Glassdoor

We are problem solvers by nature. We pride ourselves on finding and building innovative solutions to complex challenges. Our services span media, creative, strategy, and reporting, and what sets us apart is the way we bring it all together to redefine what your success can look like. We’re not a digital agency; we’re not a creative agency. We are performance marketers who work in partnership with our clients to deliver results.Each day, we push the limits in the pursuit of Redefining Possible.

Founded in 2001
Boston, Massachusetts, USA
239 employees (42 in marketing)
60% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
34.9K
Traffic Source Mix
Search
45.8%
Direct
39.4%
Referral
9.9%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~240

Marketing Team

Marketing Team Size
29 (12% of company)
Marketing Roles Posted (Last 30 Days)
4