Responsibilities

• Assist in building measurement frameworks and learning agendas; define paid media success metrics, including incrementality/lift
• Analyze campaign data to spot trends/anomalies and turn them into clear implications, hypotheses, and next steps
• Synthesize cross-platform performance into a single, coherent client view; develop and maintain cross-channel benchmarks
• Bring a data-driven POV to planning, partnering with Strategy, Media, and Creative on optimization
• Craft client-ready narratives with sharp visuals and tight reporting; present findings and refine based on feedback
• Design and run A/B, multivariate, incrementality, and brand lift tests tied to strategic questions
• Ensure clean setup, methodological integrity, and reliable data capture; quantify incremental impact into roadmaps/playbooks
• Operate the craft: use data platforms for reporting/QA with rigor; leverage AI daily (LLMs for docs, anomaly detection, prompt workflows); support vendor assessments and close learning gaps

Requirements

• 4–6 years in marketing/performance analytics (agency or in-house) with cross-channel exposure
• Fluency in core paid media metrics, incrementality concepts, and how they ladder to business outcomes
• Strong Excel (lookups, pivots); familiarity with BI tools (Looker Studio a plus)
• Comfort wrangling data, finding the "so what," and recommending practical next moves
• Client-facing storytelling chops: concise, visual, and focused on impact
• Curiosity, bias for action, and pride in getting the numbers right

Benefits

• A hybrid office model, with the option to WFH 2+ days/week
• A minimum of 20 days off yearly + 12 company holidays + summer hours
• Medical, Dental, Vision, Life & Disability Insurance
• Employer-matched 401k
• Transit benefits, corporate discount programs, free fitness center membership
• Career pathing, dedicated budget towards opportunities for professional growth
• A culture focused on collaboration, curiosity & support, with regular events, volunteerism, and an employee-led recognition program