Data Analyst, Digital & Performance at 5WPR | Miami, FL

5WPR

Data Analyst, Digital & Performance

Miami, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics for a PR, influencer, social, and paid media agency, turning data into actionable insights to optimize campaigns.

Own end-to-end reporting across PR, influencer, social, and paid programs
Must-have: 2–4 years in analytics with GA4, Excel/Sheets, and BI tools
Standout: Synthesize multi-source data into client-ready dashboards with Looker or Tableau

Job Description

Responsibilities

Support development and maintenance of reporting frameworks across PR, influencer, social, and paid programs
Build and manage recurring reports (weekly, monthly, campaign wrap-ups) with clear, client-ready insights
Ensure data accuracy, consistency, and integrity across platforms and dashboards
Assist in tracking KPIs tied to awareness, engagement, traffic, conversion, and revenue impact
Analyze campaign performance and identify trends, patterns, and optimization opportunities
Translate complex data into clear, actionable insights for internal teams and clients
Support testing frameworks (A/B testing, creative testing, audience segmentation) and analyze results
Identify opportunities to improve efficiency, performance, and ROI across channels
Help build and maintain dashboards (e.g., Looker, Tableau, GA4, platform-native tools)

Requirements

2–4 years of experience in analytics, digital marketing, or a related field (agency experience a plus)
Strong analytical skills with the ability to interpret and synthesize data
Experience with tools such as Google Analytics (GA4), Excel/Google Sheets, and/or BI tools (Tableau, Looker, etc.)
Familiarity with social, influencer, and paid media metrics
Detail-oriented with strong organizational skills
Ability to communicate data clearly to non-technical audiences
Eagerness to learn and grow within a fast-paced agency environment

Benefits

Flexible PTO
Summer Fridays and Winter, Spring, and Fall Fridays too!
Hybrid work model offering flexibility and work-life balance
Expanded parental leave and family planning support
Continuous learning through “5W University” and development initiatives
Student Loan Reimbursement
Professional Development Support
Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
Charitable giving, including matching donations

5WPR

3.2 Glassdoor

5WPR (www.5wpr.com) is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022!The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

Founded in 2003

New York, New York, USA

401 employees (43 in marketing)

www.5wpr.com

52% recommend to a friend

67% CEO approval