Responsibilities

• Build and run our YouTube strategy from the ground up including format portfolio, publishing cadence, series concepts, creative direction, on-camera and/or producer leadership, editing workflow, and distribution.
• Transform existing assets (blogs, reports, webinars, conference talks, documentation) into short-form clips, explainers, demos, and community-ready snippets that maximize reach and engagement.
• Manage our social presence with a clear voice and measurable goals. Own the editorial calendar, channel strategy, creator collaborations, amplification loops, and community interaction.
• Actively engage with security/developer communities , open-source spaces, online events, etc. You will cultivate relationships and create feedback loops into marketing and product.
• Partner with the CMO and senior leadership to translate positioning into repeatable programs that look and feel unmistakably GitGuardian everywhere.
• Build the operating system: editorial plan, production pipeline, KPI dashboard, and a repeatable content supply chain .
• Run experiments across formats: think shorts, deep dives, podcasts/interviews, tutorials, reaction/analysis, product walkthroughs, etc. and then double down on what works.
• Collaborate cross-functionally with Product Marketing, DevRel/Advocacy, Brand, Sales, and Product to keep content accurate, timely, and strategically aligned.
• Build a bench over time: freelancers, agencies, internal creators, and guest experts to scale output without sacrificing quality.