Responsibilities

• Assist in developing and implementing customer-centric marketing tactics, including new content & assets to be deployed through the website and marketing campaigns
• Plan, execute, and analyze marketing campaigns across various channels such as email, social media, and digital advertising.
• Manage the marketing budget for your campaign tactics
• Utilize customer segmentation to tailor marketing messages and campaigns for specific audiences.
• Analyze customer data and provide insights to support marketing campaigns and develop customer databases
• Collaborate with cross-functional teams to ensure the successful execution of marketing initiatives
• Assist with lead qualification, lead nurturing, and lead assignment
• Focus on top-of-funnel marketing initiatives aimed at engaging inquiries and nurturing them into qualified leads within the revenue generation funnel.