Responsibilities

• Own email marketing strategy and execution — ABM, lifecycle, and nurture campaigns
• Build evergreen and drip sequences that move prospects and customers through the funnel
• Apply email best practices: segmentation, deliverability, A/B testing, and copywriting
• Ensure all communications align with the messaging and positioning framework set by Product Marketing
• Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
• Partner with content writers and the brand/design team to develop compelling customer stories — you drive the strategy and process, not the content creation
• Build a library of proof points — logos, quotes, case studies — that support Sales and Marketing
• Surface customer narratives that reinforce brand positioning and GTM value propositions
• Drive awareness and pipeline growth for new product and feature launches
• Support the Product Marketing Manager to ensure comms and content align with GTM messaging and positioning frameworks
• Ingest and apply VoC insights — absorb what you're hearing from customers and surface those signals back to the team to inform content and campaign strategy
• Partner with the broader marketing team on integrated campaigns
• Support internal enablement to build customer loyalty and retention
• Partner with Sales and Customer Success on cross-sell and upsell opportunities
• Set up and improve attribution frameworks and marketing operations
• Manage multiple programs and workstreams simultaneously with strong project discipline

Requirements

• - Hands-on email marketing experience: ABM, lifecycle, nurture, segmentation, and copywriting — this is the core of the role
• - 6 years of marketing experience; 8 years of total professional experience preferred
• - Proven track record marketing to B2B audiences and driving measurable pipeline impact — SaaS background strongly preferred
• - Customer-centric mindset — you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
• - Strong program and project management skills — you can manage multiple workstreams, stakeholders, and timelines without losing momentum
• - Comfortable operating under ambiguity — you define structure where it doesn't exist
• - Strong ownership mentality: you set direction, drive execution, and own outcomes end-to-end
• - Data-driven mindset — you use metrics to inform decisions and optimize continuously
• - Familiarity with Salesforce or a similar CRM for pipeline reporting and attribution

Preferred

• - Exposure to product marketing concepts (positioning, messaging, GTM) — you don't need a PMM title, but you should be able to work fluidly within those frameworks
• - Experience building or scaling a customer advocacy or reference program
• - Familiarity with marketing automation platforms (HubSpot, Marketo, or similar)