Responsibilities

• Design and execute marketing campaigns to raise awareness and adoption of new product releases, updates, and features across our customer base
• Own Attentive quarterly product update webinars jointly with Product Marketing
• Partner with Product Marketing on monthly newsletter and other rolling customer comms focused on updates across the product lifecycle
• Partner with Customer Education on designing and executing onboarding campaigns
• Develop compelling narratives and campaigns tailored to different customer segments—from day-to-day users to senior decision-makers
• Work closely with Product Marketing, Customer Success, and Sales to showcase how Attentive activates against the voice of the customer & unlocks new value for customers
• Partner with Content and Product Marketing to develop resources such as blogs, ebooks, and video content that drive engagement
• Align with Product Marketing on go-to-market strategies for launches and major updates, with a focus on our existing customer base
• Define and track success metrics for awareness and adoption campaigns, ensuring efforts tie to key business goals.
• Use customer and campaign data to identify opportunities, optimize performance, and inform future strategy.
• Regularly share insights and outcomes with stakeholders and leadership to demonstrate business impact.