Customer Growth Marketing Manager at Windstar Cruises | Miami, FL

Windstar Cruises

Customer Growth Marketing Manager

Miami, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own audience strategy and activation across niche travel audiences, balancing CRM driven segmentation, partner-led growth, and content-driven messaging to support pilots and launches.

Audience Strategy: Own ICPs, segmentation, lifecycle journeys, and audience-specific messaging across niche segments.
Partnerships and Activation: Build and manage co marketing programs and long term partner activation to grow qualified demand.
Content Alignment: Translate insights into content pillars, briefs, and assets for campaigns and travel advisors.

Job Description

Responsibilities

Define ICPs and CRM driven segmentation for niche audiences and design lifecycle journeys.
Identify growth opportunities and messaging frameworks for each niche.
Develop full funnel activation strategies for pilots and launches.
Translate audience insights into campaigns driving awareness, engagement, and conversion.
Align demand plans with product launches, itineraries, and seasonal moments.
Identify and engage partners and influencers aligned to target audiences.
Develop co-marketing programs to grow lists, amplify content, and generate demand.
Create long term partner activation plans aligned to product roadmaps.
Collaborate with Creative to translate insights into content pillars and deliver assets for stakeholders and travel advisors.

Requirements

8–10+ years of experience in lifestyle, luxury, sports, or travel marketing.
Demonstrated experience marketing to niche or high-affinity audiences (e.g., equestrian, golf, river cruise, or similar).
Proven success in partnership development and co-branded marketing initiatives.
Strong audience strategy and segmentation expertise, including CRM-driven lifecycle marketing.
Experience developing and briefing creative content across channels.
Analytical mindset with the ability to track performance against KPIs and optimize campaigns.
Highly collaborative communicator with the ability to influence across Marketing, Product, and Operations.
Comfortable operating in a test-and-learn environment supporting pilots and new initiatives.

Preferred

CRM expertise (HubSpot preferred).
Experience supporting product or experience launches in travel or hospitality.
Familiarity with PR, influencer marketing, and partnership-led growth models.
Experience working within cross-functional or matrixed team structures.

Benefits

For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.

Windstar Cruises

Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.

Founded in 1900

Englewood, Colorado, USA

1.9K employees (65 in marketing)

www.xanterrajobs.com/main/xanterra/home