Customer Experience, Product Marketing Manager, Cisco IQ

San Jose, CA (On-site)

$191K/yr – $324K/yrSenior Level7+ years expFull time

Posted 9 days ago

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Job Summary

Own the product marketing strategy and execution for Cisco IQ, shaping GTM, positioning, and enablement while guiding market and competitive intelligence.

  • Lead the product marketing vision, narrative, and executive partnerships
  • Drive GTM frameworks, cross-functional enablement, and market intelligence to influence roadmap and investments

Job Description

Responsibilities

  • Scope & Leadership:  Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
  • Go-To-Market (GTM) Strategy & Execution:  Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
  • Positioning and Messaging:  Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
  • Sales & Field Enablement:  Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
  • Market, Customer & Competitive Intelligence:  Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
  • Domain & Technical Expertise:  Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.

Requirements

  • 7+ years of experience in product marketing or marketing roles, ideally within a large, matrixed organization.
  • Proven experience translating complex products and capabilities into compelling messaging and storytelling.
  • Demonstrated ability to manage cross-functional projects.

Preferred

  • Excellent cross-functional collaboration and partner management
  • Strong interpersonal skills and proven ability to drive measurable impact through customer-led initiatives
  • Strategic problem solver that prioritizes customer points of view
  • Ability to thrive in a fast-paced environment and adapt to shifting priorities.

Benefits

  • medical, dental and vision insurance
  • a 401(k) plan with a Cisco matching contribution
  • paid parental leave
  • short and long-term disability coverage
  • basic life insurance
  • Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
  • 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
  • 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
  • Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
  • Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
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Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all.

Founded in 1984
San Jose, CA, US
95K employees (3,834 in marketing)
82% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$779.7K
Traffic Source Mix
Search
38.8%
Direct
49.8%
Referral
9.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~95.5K

Marketing Team

Marketing Team Size
2,138 (2% of company)
Marketing Roles Posted (Last 30 Days)
14

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 39 years ago

Funding History

  • Jan 1987
    Seed • $2.5M

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