Own the hunter pipeline development and marketing-driven outreach for orthotics and spine markets, manage CRM and event logistics, support campaign materials and onboarding, with close collaboration with Sales and trade show execution.

• Pipeline Development & Customer Acquisition: Research, identify, and build a prospect pipeline across target markets: orthotic and spine practices, physical therapy clinics, rehabilitation hospitals, DME suppliers, and prosthetic clinics.
• Manage the acquisition pipeline in Monday.com, ensuring consistent follow-up, accurate activity tracking, and clean data at every stage of the funnel.
• Leverage databases, association directories, referral networks, and trade show contacts to source and qualify leads.
• Track pipeline status, conversion metrics, and competitive intelligence, providing regular updates to the Marketing Manager.
• Marketing-Driven Outreach & Campaign Execution: Support the development and distribution of inbound and outbound digital and print marketing materials — email campaigns, product sell sheets, brochures, and social media content — maintaining a consistent brand voice.
• Schedule and manage content; Track campaign performance and compile analytic reports across all digital platforms and other KPIs.
• Assist in keeping product pages and news sections on the company website accurate and current.
• Sales Execution & Account Onboarding: Partner with Customer Relations Executive to ensure seamless onboarding of new accounts — preparing welcome kits, coordinating initial training resources, and managing the handoff from prospect to active customer.
• Conduct occasional in-person visits to key accounts and university partners to deliver product education materials and reinforce relationships.
• Trade Show & Event Coordination: Assist with end-to-end logistics for national trade show participation: shipping, travel arrangements, and on-site setup and teardown.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Health Sciences, or a related field.
• 1–3 years of experience in B2B sales, business development, marketing coordination, or account management.
• Demonstrated ability to prospect, cold-call, and build new customer relationships from scratch.
• Proficiency with CRM and project management software (Monday.com strongly preferred), Microsoft Office Suite and digital marketing campaign tools.
• Comfortable engaging with clinical professionals (physicians, therapists, orthotists, prosthetists) and administrative or procurement contacts.
• Valid driver’s license and willingness to travel up to 20%, including overnight stays for trade shows.
• A warm personality, high emotional intelligence, a great attitude and a willingness to learn.

Nice to Have

• Experience selling or supporting orthotic devices, prosthetics & orthotics (P&O), rehabilitation equipment, or DME products.
• Familiarity with spinal orthotics, spine anatomy, or musculoskeletal conditions (scoliosis, spinal stenosis, post-surgical recovery, etc.), or a willingness to learn.
• Experience with trade show logistics, including booth coordination and lead capture.

Benefits

• Outstanding health insurance benefits
• 401(k) retirement plan with company match, including traditional and Roth options
• Paid vacation and sick time
• Company-paid life, disability, and accident insurance
• Training and professional development support

Note: Compensation details are provided in the compensation block and do not appear here.