Responsibilities

• Lead concept direction for every brand: define cuisine type, target customer, and strategic positioning
• Drive competitive landscape research and produce menu direction — identify whitespace and define what dishes and components should exist
• Own the brand go/no-go process — define criteria and make the call on what's worth building
• Write menu copy — translate the brand's culinary vision into consumer-facing language
• Own menu structure, pricing, and PMIX modeling as brands move toward launch
• Coordinate digital onboarding into KitchenOS & POS; own the deployment checklist
• Drive launch and growth in the first 60 days — run proven playbook tactics while actively testing new ones
• Track brand performance; own the feedback loop back into strategy

Requirements

• 5+ years in brand strategy, marketing, or consumer insights — ideally in food and restaurant
• Strong writer and thinker: you can distill complex market dynamics into a clear creative brief
• Comfort with ambiguity: you're building brands in a fast-moving, scrappy environment — not a corporate brand team
• Experience taking a brand from zero to launch (not just managing an existing brand)
• Data-literate: you can pull insights from sales, ratings, and customer feedback to inform brand decisions
• Strong point of view on what makes a brand resonate — and the confidence to defend it

Benefits

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company-paid life and disability insurance (short- and long-term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• Pet insurance discount.
• 401(k).
• Health Savings Account (HSA)
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Discretionary vacation days
• 8 paid holidays per year
• Paid sick time
• Paid Bereavement leave
• Paid Parental Leave
• Benefits are subject to change at the company's discretion.