Cross Tier Marketing Specialist

Dearborn, MI (Hybrid)

$65K/yr – $166K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own cross-tier brand alignment and GTM execution for Ford across Ford.com, regional dealer groups, and individual dealers, turning premium storytelling into localized conversions.

  • Brand & Conversion: Safeguard Ford’s premium look and voice while optimizing localized funnels across digital tiers.
  • Cross-Tier GTM Leadership: Lead GTM strategies and execution across Tier 1, Tier 2, and Tier 3 initiatives with high visibility across the organization.
  • Strategic Innovation: Design cross-tier integration, embrace test-and-learn, and bring fresh digital trends to life with agency partners.

Job Description

Responsibilities
  • We win by ensuring consistent brand messaging, visualization, and tone across all Tiers of marketing and digital touch points.
  • As the Cross Tier Marketing Specialist, you will lead the go-to-market (GTM) strategies and execution across Tier 1 (Ford.com) Tier 2 (Regional Dealer Group) and Tier 3 (Individual Dealer) initiatives.
  • Bridge Brand Storytelling & Conversion Performance: Bring the Ford brand's premium look, feel and voice to life across every digital tier. You will have the unique opportunity to safeguard brand consistency and aesthetic integrity while directly optimizing localized conversion funnels, turning high-level brand awareness into real-world retail actions.
  • High Visibility & Cross-Functional Impact: Serve as the critical bridge connecting national brand strategies with regional and local digital touch points. You will collaborate directly with agency partners, giving your work high visibility across the organization.
  • Strategic Influence & Innovation: This isn't just about maintaining the status quo. You will play a pivotal role in designing and optimizing our cross-tier integration strategy, embracing a test and learning mindset, and bringing fresh, digital trends to life.
Ford Motor Company logo

Ford Motor Company

4.0 Glassdoor

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day. Privacy Policy: https://www.ford.com/help/privacy/

Founded in 1903
Dearborn, Michigan, USA
79% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Google Ads Budget
$4.9M

Marketing Team

Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$16.2B
Last Raise
$3B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $3B
  • Aug 2023
    Post IPO Debt • $4B
  • Jun 2023
    Debt Financing • $9.2B

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