Responsibilities

• Strategic Planning: Develop and implement multi-channel digital media strategies aligned with business goals.
• Identify target audiences and tailor messaging for different channels.
• Campaign Execution & Management: Oversee paid digital media campaigns across social media (Meta, Snap, TikTok, Reddit, LinkedIn, etc.), search (Google Ads, Bing), display (various DSPs), video (YouTube), email, and emerging platforms.
• Coordinate media buying, ad placements, and bidding strategies.
• Optimize creatives, landing pages, and audience segmentation.
• Data Analysis & Performance Tracking: Monitor KPIs such as impressions, click-through rates, conversion rates, and ROAS.
• Use tools and marketing automation platforms to analyze and improve campaign performance.
• A/B test different ad creatives, messaging, and targeting strategies.
• Budget Management: Allocate and optimize budgets across channels for maximum efficiency.
• Ensure cost-effective ad spend and improve ROI.
• Collaboration & Communication: Work with creative, content, and development teams to produce engaging ad materials.
• Align messaging across channels to create a consistent customer journey.
• Trend Analysis & Innovation: Stay updated with industry trends, platform algorithm changes, and new digital marketing technologies.
• Experiment with emerging media channels and formats (e.g., AR/VR, interactive ads).