Cross-Channel Media Manager at Bloom Ads Global Media | Los Angeles, CA | $75K/yr – $100K/yr

Cross-Channel Media Manager

Los Angeles, CA (On-site)

$75K/yr – $100K/yrMid Level4+ years expOther

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-channel digital media strategies and paid media buying across social, search, and display to maximize ROI.

Own cross-channel campaigns and optimization across Google Ads, Meta, TikTok, and DSPs.
Must-have: 4–6 years in digital marketing with platform and analytics proficiency.
Standout: Broad channel ownership and ROI-focused optimization across creative and landing pages.

Develop and implement multi-channel digital media strategies aligned with business goals.
Identify target audiences and tailor messaging for different channels.
Oversee paid digital media campaigns across social media (Meta, Snap, TikTok, Reddit, LinkedIn, etc.), search (Google Ads, Bing), display (various DSPs), video (YouTube), email, and emerging platforms.
Coordinate media buying, ad placements, and bidding strategies.
Optimize creatives, landing pages, and audience segmentation.
Monitor KPIs such as impressions, CTR, conversion rates, and ROAS.
Use tools and marketing automation platforms to analyze and improve campaign performance.
A/B test different ad creatives, messaging, and targeting strategies.
Allocate and optimize budgets across channels for maximum efficiency.
Ensure cost-effective ad spend and improve ROI.

4-6 years of experience in digital marketing, media buying, or advertising
Proficiency in paid management across platforms like Google, Meta, Snap, TikTok, LinkedIn, programmatic DSPs, and analytics tools (GCM, GA4, GA360, etc.)
Strong analytical skills with a data-driven approach to decision-making
Ability to manage multiple campaigns and projects simultaneously
Knowledge of SEO, content marketing, and customer journey mapping
Bachelor’s degree in Marketing, Advertising, Communications, or a related field