Responsibilities

• CRM Program Development: Lead cross-functional planning and execution of pre- and post-purchase CRM programs.
• Client Partnership: Build strong, collaborative relationships with client stakeholders, serving as a trusted advisor.
• Program Growth: Identify and recommend opportunities for program expansion and performance improvement through proactive strategies and incremental proposals.
• Creative Briefing: Develop clear, insightful creative briefs that inspire impactful content and campaigns.
• Thought Leadership: Drive adoption of best practices and process improvements internally and with client teams.
• Business Immersion: Develop a deep understanding of the client’s category, competitive landscape, and unique business dynamics.
• Consumer Insights: Leverage first-party and third-party data, research, and analytics to uncover consumer behaviors and inform strategy.
• Marketing Innovation: Design and implement advanced CRM use cases leveraging data-driven personalization and optimization strategies.

Requirements

• 5+ years of experience developing B2C marketing programs and campaigns within an agency, consultancy, or marketing organization.
• Proven experience in CRM strategy and activation across owned channels (integration with paid and earned channels is a plus).
• Familiarity with consumer electronics or related industries.
• Track record of creating strategic deliverables such as personas, customer journeys, communication architectures, campaign plans, and personalization strategies.
• Strong background in insight development from diverse sources, including primary/secondary research, social listening, digital audits, and behavioral data.
• Ability to communicate complex ideas clearly through presentations, storytelling, and written content.
• Expertise in synthesizing qualitative and quantitative data into actionable insights.
• Strong capability in developing marketing strategy frameworks, program roadmaps, and campaign plans.
• Proficiency in performance analysis, test design, and data-driven optimization across channels.
• Skilled at fostering collaboration and generating alignment among diverse stakeholders.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances