Responsibilities

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. — including lead nurture, enrollment, and retention journeys
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
• Monitor campaign performance — open rates, click-through rates, conversion, and enrolment attribution — and develop actionable recommendations for optimization
• Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
• Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
• Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization

Requirements

• Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting
• Experience working with segmentation logic, audience lists, and personalization variables
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
• Collaborative working style; comfortable coordinating across multiple teams and locations
• Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment
• Systematic, test-and-learn approach to campaign planning and optimization

Benefits

• We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.