Responsibilities

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. — including lead nurture, enrollment, and retention journeys
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
• Monitor campaign performance — open rates, click-through rates, conversion, and enrolment attribution — and develop actionable recommendations for optimization
• Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
• Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
• Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization