Responsibilities

• End-to-End Campaign Management: Conceptualize, write, design, and deploy high-performing Email and SMS campaigns.
• Lifecycle Architecture: Build and optimize sophisticated “logic flows” (welcome series, abandoned carts, win-backs, and loyalty loops) across platforms like Klaviyo, HubSpot, and AIQ (Alpine IQ).
• Creative Execution: Use design software like Figma to create visually stunning, mobile-responsive templates that align with brand identities.
• Content Strategy: Write compelling, high-conversion copy for both Email and SMS formats.
• AI Integration: Leverage AI tools for predictive analytics, copy testing, and workflow automation to keep us ahead of the curve.
• Client Leadership: Serve as the face of CRM during client meetings, presenting strategies and translating complex data into actionable insights.
• Reporting & ROI: Own the numbers. You will pull metrics, build reports, and prove the value of your efforts through clear attribution and revenue growth.

Requirements

• CRM/ESP Mastery: Alpine IQ, Klaviyo, and other email software is a must
• Design: Proficiency in Figma, Adobe Creative Suite, and Canva (you should be comfortable building from scratch, not just editing text)
• Analytics: Ability to navigate dashboards, perform A/B testing, and report on KPIs

Preferred

• AI Integration experience using tools for predictive analytics, copy testing, and workflow automation