Responsibilities

• Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
• Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
• Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
• QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
• Manage a robust, always-on testing calendar to drive optimizations across CRM channels
• Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
• Partner with internal data teams to continually improve targeting and measurement capabilities
• Own the health and performance of the customer database
• Assist in budget forecasting and reporting

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising or related field Bachelor’s degree
• 2+ years digital marketing experience working in a fast-paced environment
• Knowledge of website analytics tools
• Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
• Proven campaign management experience defining targeting strategies that drive results
• Team player with demonstrated ability to work effectively with multiple cross-functional groups
• Strong analytical and problem solving skills
• Strong project and time management skills
• Strong communication skills with the ability to gain alignment and problem solve collaboratively
• Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
• Results oriented with a bias for action.

Benefits

• medical, dental, and vision coverage
• life and AD&D
• short and long-term disability coverage
• paid time off
• employee assistance
• participation in a 401k program that includes company match
• many other additional voluntary benefits