Own global CRM with market-specific segments and real-time, behavior-driven automation to improve retention, LTV, and cross-sell across NA, EU, APAC.

• Growth Infrastructure: Own global CRM framework and data pipeline with market-aware segmentation.
• Lifecycle & Campaigns: Plan activation, onboarding, retention, cross-sell, and win-back programs with experimentation.
• Omnichannel & Personalization: Build and scale automated flows across email, SMS, push, web push, in-app messaging, and rewards triggers with localization.
• Platform & Localization: Evaluate, implement, and operate CRM platforms ensuring market-specific localization.
• Segmentation & Journeys: Develop segmentation logic, lifecycle user journeys, and CRM experimentation frameworks (A/B, multivariate).
• Real-time & Behavior: Implement behavior-triggered and real-time CRM workflows using first- and zero-party data.
• Analytics & Optimization: Analyze ROI, ROAS, ARPU, retention uplift, and drive strategic improvements.
• Data Governance: Maintain data integrity and compliance with governance and privacy regulations.
• Cross-Functional Collaboration: Align CRM strategy with Product, UX/UI, Engineering, Data Science, Partnerships, and Intl Ops teams.
• Localization & Loyalty: Lead messaging localization and loyalty reward optimization based on regional insights.
• Loyalty Management: Manage loyalty/points programs and optimize reward mechanics.
• Industry Trends: Track CRM trends like AI targeting and predictive retention to guide internal adoption.
• Resource Planning: Drive budget and platform decisions to optimize CRM performance.