Responsibilities

• Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys.
• Execute and QA campaigns within CRM/ESP platforms (ex: Klaviyo, Braze, Iterable), ensuring accuracy across audience setup, targeting, scheduling, and deployment.
• Partner closely with Lifecycle Strategy, Analytics, Martech, and Engineering teams to operationalize sophisticated customer journeys and marketing initiatives.
• Support A/B and multivariate testing by configuring audience splits, holdout groups, and experimentation frameworks that improve marketing performance and learning velocity.
• Help manage and validate customer data, attributes, and segmentation logic across CRM/CDP systems to ensure data integrity and scalable execution.
• Identify opportunities to improve operational workflows, streamline processes, and scale reusable audience and campaign logic across the organization.
• Act as a key bridge between retention strategy and technical execution, translating business requirements into scalable CRM operations and segmentation solutions.
• Contribute to building the operational foundation that enables future personalization, attribution, loyalty, and next-generation customer engagement capabilities.

Requirements

• 2+ years of experience in CRM operations, lifecycle marketing, campaign execution, or marketing operations, ideally within eCommerce or retail
• Experience working in a high-volume, fast-paced environment with the ability to manage multiple priorities simultaneously
• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent years of experience
• Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally
• Working understanding of analytics, campaign reporting, and performance measurement
• Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency
• Comfortable navigating ambiguity and adapting to shifting business priorities

Preferred

• Bachelor’s degree or equivalent years of experience preferred
• Familiarity with CRM/ESP platforms preferred
• Familiarity with Shopify or similar eCommerce/CMS platforms a plus
• Experience working in eCommerce or retail preferred
• Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally (preferred)

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits