CRM & MarTech Systems Manager at Taste Buds Kitchen | Chester, MD | $70K/yr – $80K/yr

Taste Buds Kitchen

CRM & MarTech Systems Manager

Chester, MD (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing operations stack across GHL automation, local SEO and analytics to maximize lead capture and local activation.

GHL Automation & Execution: Build and maintain master workflows and nurture loops, with strict version control across 40+ sub-accounts.
AI Search & Local SEO: Implement technical local SEO and GEO strategies to dominate map results and AI search engines.
Data Auditing & CRO: Continuously inspect GA4/GTM data, optimize forms and funnels to reduce leaks and boost conversions.

Job Description

Responsibilities:

GHL Automation & Execution: Single-handedly build, test, and maintain all workflows, triggers, and nurture loops in our master Snapshot environment. Manage absolute version control before pushing updates downstream to 40+ sub-accounts.
Paid Ads & Agency Management: Act as the primary technical point of contact for our paid advertising agencies. Audit their tracking pixels, tags, and attribution scripts to ensure flawless data routing while holding them strictly accountable to ROAS and CPL targets.
Web Infrastructure, Local Pages & Vendor Management: Serve as the primary point of contact for website vendors, hosting, and our outsourced developer. Own the technical backend, layout, and SEO deployment for our national site, franchise recruitment pages, and 40+ local location pages—ensuring all tracking pixels, landing page forms, and API pass-throughs function flawlessly to maximize lead capture.
Location Provisioning & Handover: Launch foundational directory listings (Google Business, Apple Maps, Yelp, TripAdvisor) with accurate tracking links for new locations. Securely hand over profile access and train franchisees post-launch.
AI Search & Local SEO: Execute technical local SEO, manage schema markup, and deploy Generative Engine Optimization (GEO) so our brand dominates map packs and AI search engines (Gemini, Perplexity).
Data Auditing & CRO: Use GA4 and GTM to audit funnel performance daily. Continuously optimize website forms, conversion flows, and API pass-throughs to fix pipeline leaks, eliminate friction, and maximize lead capture.
Franchisee Enablement: Train owners on navigating dashboards and managing local lead flow. Partner in a tight "Systems & Brand" pod with our Creative Manager—you own the engine, they fuel it.

Requirements:

Experience & GHL Expertise: 2–4 years of hands-on experience in marketing operations or growth operations
Requires 1–2 years of direct building inside GoHighLevel, with a deep understanding of custom values, triggers, conditional logic, and Snapshot architecture
The X-Factor: Unparalleled attention to detail and a proactive "figure-it-out" mindset
Proven capability to clearly map business logic and write clear technical requirements for developers and external agencies
Technical & Vendor Prowess: Highly proficient with GA4, Google Tag Manager, and listing profiles

Benefits:

401(k) matching
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Hybrid: 2 days/week in our Chester, MD HQ; 3 days remote

Taste Buds Kitchen

Taste Buds Kitchen specializes in fresh and unique cooking events. Our mission is to delight our guests through delicious culinary entertainment experiences!What began as a few holiday baking classes and cupcake-making birthday parties under the name Cupcake Kids! has grown into a nationally recognized brand. Today, Taste Buds Kitchen offers a diverse array of hands-on cooking adventures, including classes, birthday parties, camps, and special events. With a well-balanced mix of savory and sweet recipes, we create fun and memorable experiences for all ages, from 2 to 99.Taste Buds Kitchen has expanded from its flagship location in New York City to multiple franchise locations across the United States—and we’re rapidly growing! Our franchisees bring the joy of culinary entertainment to communities nationwide, fostering connections, learning, and creativity in the kitchen.Recognized as the “Best Kids Cooking Class” by New York Magazine and featured in The Wall Street Journal, The New York Times, NBC, CBS, Fox News, and more, Taste Buds Kitchen is proud to be a leader in the culinary entertainment industry.Looking for a business opportunity with a proven model and national acclaim? Taste Buds Kitchen offers franchise opportunities for passionate entrepreneurs ready to bring our engaging cooking experiences to their communities. Join us in spreading the joy of cooking and create your own success story with Taste Buds Kitchen.

Founded in 2007

New York, New York, USA

82 employees (7 in marketing)

www.tastebudskitchen.com