CRM Marketing Specialist - English & Spanish

USA (Remote)

$90K/yr – $100K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

CRM lifecycle ownership from strategy through optimization paired with strong cross functional alignment on data, tech, and campaigns.

  • CRM Strategy & Campaign Planning: shape journeys for segments, map touchpoints, and drive activation.
  • Campaign Execution & Optimization: launch journeys across channels, run tests, optimize flows, and measure impact.
  • Collaboration & Data: partner with Data & Analytics, MarTech, Product Marketing, Digital Media, and agencies to improve attribution and performance.

Job Description

Responsibilities

  • The CRM Marketing Specialist will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization.
  • The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
EXL logo

EXL

3.5 Glassdoor

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.For more information, visit www.exlservice.com.

Founded in 2000
New York, New York, USA
50K employees (471 in marketing)
65% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$111.4K
Traffic Source Mix
Search
43.7%
Direct
45.6%
Referral
8.7%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~49.9K

Marketing Team

Marketing Team Size
327 (1% of company)
Median Career Experience
19.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$150M
Last Raise
$150M
Post IPO Debt, 7 years ago

Funding History

  • Oct 2018
    Post IPO Debt • $150M
  • Dec 2004
    Series Unknown
  • Jan 2002
    Private Equity

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