CRM Marketing & Automation Specialist

USA (Unknown)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

This role centers on designing and optimizing funnels, automations, and CRM workflows in GoHighLevel, with emphasis on connecting lead sources and ensuring data hygiene. It requires hands-on experience with CRM/marketing automation and GoHighLevel, plus strong QA and project management skills. The benefits package includes time off, holidays, health reimbursement, and retirement matching.

Job Description

Responsibilities

  • Build, launch, and maintain funnels, workflows, and automation inside GoHighLevel
  • Configure forms, landing pages, triggers, campaigns, and pipeline stages
  • Implement email and SMS campaigns using provided strategy, messaging, and assets
  • Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
  • Ensure all automations are tested, QA’d, and deployed accurately
  • Manage the CRM components of top-of-funnel marketing campaigns
  • Connect lead sources (ads, landing pages, website, and integrations) into the CRM
  • Monitor and optimize lead flow from capture through handoff to sales
  • Maintain and improve nurture sequences to increase conversion rates
  • Support the execution of product launches and promotional campaigns

Requirements

  • Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems
  • Demonstrated experience with GoHighLevel (required)
  • Experience executing email and/or SMS marketing campaigns within a CRM
  • Strong understanding of:
  • Automation workflows and triggers
  • Pipeline management
  • Lead lifecycle and segmentation
  • Ability to translate marketing plans into technical builds
  • Strong QA and troubleshooting skills
  • Excellent organizational and project management ability
  • Comfortable working in a fast-paced, collaborative remote environment
  • Experience supporting lead generation and product launch campaigns
  • Familiarity with marketing analytics and conversion tracking
  • Experience integrating third-party tools via native integrations, Zapier, or webhooks

Benefits

  • Paid Time Off
  • Sick Time
  • Paid Federal Holidays
  • 3 weeks of paid Spring/Winter breaks (5 days in April, 2 weeks in December)
  • Health insurance reimbursement (up to $350/month individual, $450/month family)
  • 401(k) with up to 3% employer match after 1 year
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Sandy Audio Visual

Sandy Audio Visual provides full service solutions ranging from professional Internet streaming to large scale sound reinforcement, consulting, lighting, staging and recording and installations. Employees hold CTS and other specialized certifications.

Founded in 2010
Laurel, Maryland, USA