Responsibilities

• Own Commercial Reactivation Performance
• Drive resubscriber targets across all subscription programs (Original, Extra, Ultimate)
• Report out to team, cross-functional partners, and executive leadership in Weekly, Monthly business performance forums and discussions
• Build and manage reactivation forecasts; monitor weekly/monthly performance versus plan
• Proactively identify risks and performance gaps; develop mitigation strategies in partnership with channel leads
• Translate performance into executive-ready narratives highlighting key drivers, insights, and next actions
• Design and Support the Cross-Channel Reactivation Strategy
• Develop an integrated reactivation framework spanning email, push, SMS, paid media, organic, on-site experience, and interstitials
• Partner with channel owners to activate against shared plans and optimize gift budget allocation across channels
• Advance segmentation and personalization strategy for former members using behavioral, transactional, and predictive signals

Requirements

• 8+ years of lifecycle, CRM, growth, or subscription marketing experience
• Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth
• Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and articulate clear recommendations with confidence in executive forums
• Strong forecasting experience and comfort managing to performance targets
• Proven ability to identify risk early and design mitigation strategies
• Advanced A/B testing and experimentation experience
• Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.)
• Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
• Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
• Strong understanding of segmentation, personalization, triggered journeys, and automation.
• Experience operating within subscription and/or ecommerce businesses preferred.

Nice To Have

• Experience with enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.)
• Experience working within ecommerce or subscription businesses preferred

Benefits

• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs