Responsibilities

• Own the UFL's HubSpot CRM through and beyond the transition, leading configuration and buildout, stabilizing the instance post-launch, and serving as the ongoing administrator responsible for its day-to-day operation and health
• Administer HubSpot Sales day to day: user provisioning, roles and permissions, deal pipelines and stages, properties, and workflow automation that mirror how reps actually sell season, singles, group, and premium inventory
• Build and maintain the deal pipelines, lead routing, and sales workflows the ticket sales team relies on, so pipeline and revenue data is accurate and trusted
• Own CRM data integrity - deduplication, data hygiene, standardized field definitions, and validation
• Serve as the internal HubSpot expert and first line of support for the sales team: onboarding, training, adoption, and troubleshooting to drive consistent use of the system
• Manage HubSpot's integration with the ticketing platform (Ticketmaster/Archtics) and other core systems, partnering with the Data & Business Intelligence team to keep data flowing reliably in and out of the CRM
• Design, build, and maintain sales reporting, dashboards, and KPIs that give leadership clear visibility into pipeline health, deal velocity, ticket revenue, and CRM revenue contribution
• Establish and document scalable CRM processes, workflows, and SOPs to improve operational efficiency and reporting accuracy
• Collaborate with Sales, Marketing, and Finance leads to align the CRM to business needs, prioritize enhancements, and resolve blockers as the system evolves
• Act as the backstop for the marketing team's self-serve segmentation in HubSpot - enabling marketers to build their own audiences by keeping first-party data clean, well-structured, and reliable, and stepping in on the more complex segmentation and targeting asks

Requirements

• Bachelor's degree in Business, Information Systems, Marketing, or a related field an equivalent combination of education and hands-on experience may be considered
• 3-5 years administering or operating a CRM platform (CRM operations, sales operations, or a comparable system-ownership role)
• Hands-on HubSpot administration experience - configuring pipelines, properties, workflows, permissions, and reporting, ideally in Sales Hub
• Strong CRM data-integrity instincts and the judgment to keep a system clean enough to trust for decisions
• Proven ability to manage multiple priorities and requests simultaneously, with strong prioritization and decision-making
• Strong analytical capabilities - able to interpret data, exercise sound judgment, and turn it into clear, actionable reporting
• Excellent written and verbal communication, with the ability to translate technical CRM concepts for non-technical partners and to produce clear documentation

Preferred

• Hands-on experience with ticketing and revenue-generation platforms (e.g., Ticketmaster/Archtics) and the data they produce, ideally within a sports, entertainment, or live-events organization
• Experience implementing, migrating, or standing up a CRM (especially HubSpot) - enough to stabilize and improve a newly built instance
• Familiarity with marketing segmentation and first-party audience data — enough to enable a marketing team to build and target their own audiences
• Experience with Salesforce a plus