Blaine Bros Maintenance Inc

CRM Manager

Forest Lake, MN (On-site)

$75K/yr – $85K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own HubSpot CRM and drive cross-functional growth by optimizing journeys, data integrity, and governance.

  • Own HubSpot CRM as the subject matter expert and lead optimization across marketing, sales, and service.
  • Must-have: 5–8+ years in marketing/CRM with strong HubSpot experience and workflows.
  • Standout: Training, governance, and collaboration to boost conversion, retention, and pipeline velocity.

Job Description

Responsibilities

  • Serve as the owner and subject matter expert of HubSpot CRM
  • Build, manage, and continuously optimize:
  • Customer journeys and lifecycle stages
  • Workflows, automations, and lead routing
  • Segmentation and data structure
  • Ensure CRM alignment across marketing, sales, and service teams
  • Maintain data integrity, reporting accuracy, and system governance
  • Identify opportunities to improve conversion rates, retention, and pipeline velocity
  • Partner with sales leadership to improve:
  • Lead handoff processes

Requirements

  • 5–8+ years in marketing, CRM, or revenue operations roles
  • Strong experience with HubSpot CRM (or similar platform)
  • Experience building workflows, automations, and customer journeys
  • Proven ability to collaborate with sales teams and improve processes
  • Strong analytical and problem-solving skills
  • Experience presenting to and training internal teams
  • Experience supporting e-commerce platforms (Magento, Shopify, etc.)
  • Knowledge of paid search, SEO, and conversion optimization
  • Experience in B2B or service-based industries (transportation, industrial, etc.)

Preferred

  • Process-driven and detail-oriented
  • Strong communicator and trainer
  • Comfortable owning systems and driving accountability
  • Data-minded with a focus on revenue impact
  • Able to operate both strategically and tactically
  • Experience supporting e-commerce platforms (Magento, Shopify, etc.)
  • Knowledge of paid search, SEO, and conversion optimization
  • Experience in B2B or service-based industries (transportation, industrial, etc.)

Marketing Team

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