CRM Manager at Babbel | New York, USA | $90K/yr – $110K/yr

Babbel

CRM Manager

New York, USA (On-site)

$90K/yr – $110K/yrManager4+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn
Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
Identify and implement new retention programs to improve customer satisfaction and lifetime value
Plan and maintain a retention-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
Lead campaign analysis and report on retention efforts, providing actionable insights and recommendations for continuous improvement
Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences

Requirements

Minimum 4 years of CRM experience in a high-volume, retention-focused role; experience in a B2C subscription-based tech company is a plus
A strong understanding of international markets and corresponding customer behaviors
Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns
Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance

Benefits

Join a global company with purpose
Have an Impact on Babbel's product, company, and learners
Career growth and skill development
Competitive compensation, PTO, 401K and company matching, comprehensive benefits
Babbel is an equal opportunity employer committed to diversity and inclusion

Babbel

3.7 Glassdoor

Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement. Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible. And it works: Studies from institutions like Michigan State University, Yale University and the City University of New York demonstrate the efficacy of Babbel's language learning methods. Millions of language learners agree.Babbel's secret sauce is the blend of true expertise, understanding of how humans learn, and the latest technology. With more than 60,000 lessons across 15 languages hand-crafted by experts, the learner experience constantly adapts through behaviour analysis to provide high quality interactive content that makes understanding a new language easy, from Spanish to Indonesian.Because Babbel is for everyone, its team reflects this diversity. From headquarters in Berlin and New York, Babbelonians from more than 80 nationalities represent the backgrounds and perspectives that make humans unique. With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.

Founded in 2007

Berlin, Berlin, DEU

1.1K employees (156 in marketing)

www.babbel.com

73% recommend to a friend

66% CEO approval