Responsibilities

• Build and manage lifecycle journeys, automated campaigns, and triggered communications using Journey Builder and Automation Studio.
• Develop audience segmentation strategies using SQL queries and data extensions to deliver the right message to the right customer at the right time.
• Create and personalize email content using AMPscript and dynamic content blocks.
• Collaborate with the broader team on how CRM integrates with the new Agentforce Commerce storefront, ensuring clean data flow between commerce and marketing.
• Work within Salesforce’s evolving AI ecosystem including Agentforce AI agents, Marketing Cloud Next, and Data 360. Identify opportunities for smarter automation, personalization, and campaign optimization.
• Own campaign QA including rendering tests, data validation, link checks, and deliverability monitoring.
• Report on performance across lifecycle programs and use those insights to optimize engagement, conversion, and retention.
• Engage with and report to internal agency and external client and partner stakeholders. This is a client-facing role.
• Lead strategy within a defined workspace for Braze lifecycle marketing.
• Execute and optimize campaigns across email, SMS, and other channels within Braze.

Requirements

• 3+ years of experience in a CRM or similar role delivering multi-channel, data-driven campaigns using marketing automation tools.
• Salesforce Marketing Cloud (SFMC) proficiency, including core platform capabilities; familiarity with Agentforce Marketing ecosystem is a plus.
• Strong SQL skills for data segmentation, querying, and transformations within SFMC.
• Experience with AMPscript for email personalization and dynamic content.
• Working knowledge of HTML/CSS for email development and troubleshooting rendering issues.
• Solid understanding of email deliverability, including sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement.
• Strong analytical skills with the ability to interpret campaign and customer journey data.
• Clear communication skills with the ability to explain technical CRM concepts to non-technical stakeholders.
• Ability to quickly learn and adapt to new platforms and technologies.

Nice To Have

• Focus on campaign development for B2C environments.
• Foundational to intermediate proficiency in HTML and CSS.
• Exposure to AI-powered analytics platforms for generating business insights.
• Creative and strategic mindset for developing communication and content strategies.
• Strong sense of ownership, critical thinking, and curiosity.
• Experience collaborating with both technical and non-technical stakeholders.

Benefits

• medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best.
• You’ll enjoy a 401(k) with discretionaty company match, PTO and various paid holidays, and ongoing learning through our MW Fuel development program.