Responsibilities

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
• Own first-purchase activation across the first 7 days.
• Differentiate renewal sequences by plan tier (1 / 3 / 6 month).
• Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.
• Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.
• Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.
• Recover revenue from a base that is currently dormant due to deliverability issues.
• Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.
• Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).
• Recover and maintain email domain reputation.
• Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).
• Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).
• Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Requirements

• 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.
• 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).
• Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant.
• Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").
• Real, hands-on experience launching web push and measuring its lift.
• SQL good enough to pull your own segments and validate your own data.
• A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.
• A track record of measurable incremental revenue from CRM, ideally validated through holdout.
• Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Preferred

• Experience migrating off a damaged email domain.
• Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).
• iMessage Business / RCS experience.
• Communication (speak English and Russian).