Responsibilities

• Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
• Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
• Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
• Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
• Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
• Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
• Report on campaign performance and results, make recommendations to optimize customer engagement
• Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send

Requirements

• Previous experience or degree in a relevant field
• 1+ years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
• Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment.
• Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
• Self-starter with ability to work independently and identify and problem-solve when novel issues arise
• Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels

Preferred

• basic HTML and CSS a plus
• A/B testing