CRM Brand Marketing Manager at Stellantis | Auburn Hills, MI

CRM Brand Marketing Manager

Auburn Hills, MI (On-site)

Salary Not AvailableMid Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own brand CRM governance and cross-brand coordination for data-driven direct mail and email programs, ensuring marketing objectives are met and agency collaboration stays on track.

Brand CRM ownership: set requirements for owner and prospect communications and audience rules across brands.
Campaign ops and governance: manage multiple concurrent projects from brief through approvals, with status reporting and agency launch coordination.
GTM and budget management: maintain enterprise CRM materials and track incentive and agency budgets for Stellantis brands.

Job Description

Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achieved
Liaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategies
Manage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings
Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being met
Manage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholders
Maintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand level
Responsible for tracking incentive budget requests for private offer programs, and monthly report out
Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process

Stellantis

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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