Responsibilities

• Build, configure and deploy lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP).
• Execute Early Life campaigns aligned to commercial priorities and KPIs.
• Support wider lifecycle campaign builds across multiple customer stages.
• Deliver cohesive omni-channel journeys by coordinating messaging across CRM channels and in-app placements.
• Support in-app content placement and merchandising in partnership with Product and Commercial teams.
• Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation.
• Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals.
• Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard.
• Own campaign QA, validating content accuracy, personalisation, segmentation, links and delivery logic across all touchpoints.
• Ensure campaigns meet CRM standards, brand guidelines and regulatory requirements prior to launch.

Requirements

• 1–3+ years’ hands-on experience in CRM, lifecycle marketing or customer communications.
• Proven experience executing multi-channel campaigns across email, push and in-app.
• Experience with CRM or customer engagement platforms (XP strongly preferred).
• Experience building and validating audience segments using permissions, targeting rules and lifecycle logic.
• Strong analytical mindset with confidence working with customer data and performance outputs.
• Strong attention to detail and confidence owning QA and execution standards.
• Comfortable working in a fast-paced, commercially driven environment.
• Strong communication and cross-functional collaboration skills.

Preferred

• Experience with iGaming CRM tools and bonusing platforms.
• Experience supporting Early Life, onboarding, or retention-focused programs.
• Experience in regulated or highly governed environments.
• Familiarity with agile or squad-based delivery models.
• Background in high-growth or scale-up organizations.