CRM Analytics Manager

Plano, TX (On-site)

$93K/yr – $120K/yrManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive CRM analytics leadership in internal and client work, turning data into actionable CRM recommendations and strategic narratives.

  • Must-have: 4–6 years in analytics with CRM ecosystem knowledge and strong stakeholder communication.
  • Standout: Mentors 1–2 analysts while delivering timely, decision-ready insights.

Job Description

Responsibilities

  • With minimal oversight, serve as an analytics leader in internal and some external client engagements, owning how CRM performance is framed, communicated, and translated into recommendations
  • Lead the development of client‑ready narratives that connect CRM data to business outcomes, optimization opportunities, and future planning
  • Present insights confidently to senior stakeholders, focusing on implications and next steps rather than metrics alone
  • Partner with strategy, audience, and account teams to ensure analytics align to CRM goals, campaign intent, and client priorities
  • Actively perform and lead analysis of CRM performance across campaigns, audiences, and lifecycle programs
  • Swiftly investigate trends, anomalies, and drivers of performance, balancing hands‑on analysis with strategic interpretation to drive timely action.
  • Shape and apply measurement approaches, KPI frameworks, and A/B test readouts to support decision‑making
  • Ensure analytical outputs are accurate, consistent, and clearly tied to business questions and outcomes
  • Manage and mentor 1–2 analysts while remaining directly involved in day‑to‑day analytical work
  • Provide guidance on analytical approach, storytelling, and client communication, reviewing and elevating team deliverables
  • Balance personal execution with delegation, helping analysts grow while maintaining delivery quality and speed
  • Support prioritization across workstreams, fostering collaboration across analytics, strategy, and account teams

Requirements

  • 4–6 years of experience in analytics, data science, or a related field, with solid understanding of the CRM marketing ecosystem (email, push, SMS, lifecycle, segmentation, journeys, audiences, KPIs)
  • Strong stakeholder communication, including presenting insights and recommendations to senior and executive‑level stakeholders
  • Advanced experience working within Microsoft Excel, experience working within Tableau or similar platforms is a plus
  • Proven ability to synthesize complex data into clear, persuasive stories that drive action
  • Strong judgment in ambiguous environments, with the ability to independently drive work forward
  • Excellent written and verbal communication skills, with executive presence and influence
  • SQL and Python are a plus

Preferred

  • Tableau or similar platforms experience is a plus
  • SQL and Python are a plus

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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