Responsibilities

• Go-to-Market Strategy & Execution
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive demand and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs
• Positioning, Messaging & Insights
• Define target audience segments and buyer personas for credit ratings offerings to inform marketing, messaging, and go-to-market strategies
• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Analyze website activity and funnel performance metrics (traffic, engagement, registration, and conversion) to identify opportunities and optimize marketing campaigns and subscription growth programs
• Demand Generation & Sales Enablement
• Design and execute integrated, data-driven demand generation campaigns for credit ratings products across social, search, email, and other relevant channels

Requirements

• 5–7 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
• Proven track record of developing go-to-market plans and executing multi-channel integrated campaigns that deliver measurable business impact – experience promoting web subscription products a plus
• Experience developing and executing email marketing programs on Pardot, Eloqua, HubSpot, or other marketing automation platforms
• Ability to translate complex, technical products into clear, compelling market narratives
• Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
• Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
• Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
• High attention to detail, strong project management skills, and the ability to manage multiple priorities

Benefits

• Financial Health
• 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health
• Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health
• Trust-Based Time Off