Responsibilities

• Identify promising U.S. creators across content verticals and build first-touch relationships.
• Run outreach campaigns through GTM and marketing channels, including outreach, warm intros, community-driven acquisition, and creator events.
• Onboard new creators to TikTok LIVE and guide them through their first successful streams.
• Coach creators on live-streaming best practices: content formats, stream structure, hook design, audience interaction, and monetization mechanics.
• Introduce and drive adoption of TikTok LIVE tools and features to lift stream quality and conversion.
• Analyze creator performance data (watch time, engagement, conversion where applicable) and turn insights into concrete recommendations.
• Support end-to-end execution of GTM campaigns targeting U.S. Creators, from creator segmentation and messaging, to campaign launch, tracking, and iteration.
• Partner with cross-functional teams (Product, Marketing, Content, Data) to test new acquisition and activation playbooks.

Requirements

• Currently or previously pursuing a Bachelor's or Master's degree in any discipline.
• Proficiency in English, and fluency in written and spoken Mandarin is needed to manage stakeholders in China market.
• Genuine passion for TikTok, live-streaming, and creator culture — you actively use the platform and understand what makes creators thrive.
• Strong interpersonal and communication skills — comfortable doing creator outreach, running marketing campaign, and building trust quickly.
• Analytical mindset: comfortable working with data (Excel / Sheets basics; SQL, dashboards, or BI tools are a plus) to inform decisions.
• Self-starter with high ownership — able to operate in ambiguity, prioritize ruthlessly, and move fast in a startup-like environment.

Preferred

• Hands-on experience live-streaming yourself, or coaching creators on live-streaming.
• Familiarity with TikTok LIVE, or comparable platforms (Twitch, YouTube Live, Instagram Live, Amazon Live).

Benefits

• Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
• Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Interns who are not working 100% remote may also be eligible for housing allowance.