Creator Operation Specialist (Campaign& GTM) - TikTok LIVE at TikTok | Los Angeles, CA | $89K/yr – $209K/yr

TikTok

Creator Operation Specialist (Campaign& GTM) - TikTok LIVE

Los Angeles, CA (On-site)

$89K/yr – $209K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own creator growth for SMBs by building end-to-end campaigns, GTM plans for TikTok Live features, and scalable creator-education programs that drive activation, retention, and merchant satisfaction.

Growth Infrastructure: Design and launch creator campaigns that scale with SMB needs and ecosystem health.
GTM & Creator Enablement: Develop feature go-to-market tactics, promotional assets, and education to drive adoption among SMB creators.
Lifecycle & Scale: Build end-to-end training and coaching that raises live streaming skill, audience engagement, and creator business outcomes.

Job Description

Independently design, plan, and launch high-impact creator campaigns tailored to diverse SMB creators to drive ecosystem growth.
Develop comprehensive go-to-market (GTM) strategies and promotional assets for key TikTok Live product features. Take responsibility for feature penetration and adoption among SMB creators — including designing promotional plans, creating educational content, and collaborating with cross-functional teams to ensure features are effectively communicated and widely used, maximizing product value.
Independently design and implement end-to-end creator education programs to enhance SMB creators’ live streaming professionalism and content quality. This includes developing training materials (e.g., guides, tutorials, live workshops), providing one-on-one or group coaching, and continuously optimizing education content based on creator needs and performance data, helping creators improve their live streaming skills, increase audience engagement, and grow their business.
Proactively identify opportunities to scale the SMB live streaming ecosystem in an efficient, sustainable way. Collaborate with cross-functional teams to align strategies, address creator pain points, and drive core business objectives such as creator retention, live stream conversion, and merchant satisfaction.

Bachelor's degree or above.
Good understanding and strong passion for the live streaming industry, the creator economy, and SMB business. Excellent content sense and business acumen.
Proven hands-on experience in UGC operations, with the ability to independently manage end-to-end campaigns and design growth systems for creators.
Exceptional data analysis skills: ability to collect, analyze, and interpret complex data to identify trends, evaluate initiative effectiveness, and make strategic decisions.
Outstanding communication, coordination, and cross-functional project management skills. Proven ability to work effectively in a multicultural environment.

Prior experience in campaign operations, UGC growth, product feature GTM, or related fields (experience in live streaming platforms is a significant plus).
Strong problem-solving skills and a proactive, results-oriented mindset — ability to adapt quickly to changing priorities and find creative solutions to challenges.
Extensive network of local SMB, creator, or influencer contacts.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval