Creator Marketing Manager at Profound | New York City, NY | $120K/yr – $180K/yr

Profound

Creator Marketing Manager

New York City, NY (On-site)

$120K/yr – $180K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale a B2B creator program end to end by shaping the strategy, tiers, and engine; recruit and manage productive creator partnerships and always-on activations; turn research into creator-ready storytelling; and tie creator activity to awareness, engagement, and pipeline while staying ahead of platform shifts.

Creator program ownership: strategy, tiering, and scalable playbooks.
Creator discovery and fit: networked B2B marketers, SEOs, and brand builders with authentic influence.
Measurement and ecosystem insight: a framework linking creator activity to business outcomes and platform shifts.

Job Description

Build and own Profound's creator program. Design the strategy, define the tiers, and build the engine from the ground up.
Identify and cultivate the right creators. Find the marketers, SEOs, and brand builders with authentic, engaged audiences in our space. Fit, expertise, and authenticity matter more than follower count.
Manage 1:1 creator partnerships end-to-end. Own always-on relationships and campaign-specific activations. How our content comes to life in the creator ecosystem is a direct result of your work.
Turn Profound's research into creator gold. Partner with research and content teams to surface data and insights that give creators genuinely unique things to say.
Build a creator community, not just a roster. Bring partners into the Profound orbit through early product access, data briefings, and community moments so they're invested in the category.
Collaborate cross-functionally. Work with Social Distribution, Content, PMM, and Comms to amplify creator work and ensure it ladders up to bigger campaign beats.
Own measurement. Build the framework for how creator marketing connects to awareness, engagement, and pipeline. Report on what's working and reallocate accordingly.
Stay ahead of the ecosystem. Know which creators are rising, which platforms are shifting, and how algorithm changes should inform strategy.

Profound

Profound is the GenAI marketing intelligence platform that helps enterprise brands win in the age of AI-driven discovery.We help enterprise brands understand and optimize how they show up across ChatGPT, Perplexity, and other AI platforms where hundreds of millions of consumers now discover products.Our platform provides real-time visibility analytics, competitive intelligence, and actionable insights across the entire GenAI ecosystem - enabling marketing teams to turn AI-driven discovery into their competitive advantage.

Founded in 2024

New York, New York, USA

114 employees (11 in marketing)

www.tryprofound.com/?utm_source=LinkedIn&utm_medium=social&utm_campaign=linkedin-company-page-cta