Responsibilities

• Define and deeply understand Audible’s target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Build and manage content strategies and editorial calendars that guide multi-channel execution across website, blog, paid media, SEO, and other marketing touchpoints
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

Requirements

• Experience using data and metrics to drive improvements
• Experience building, executing and scaling marketing campaigns from concept to completion
• 5+ years of experience in product marketing and business strategy
• Experience in growth marketing, brand marketing, or audience marketing
• Experience in integrated marketing — building and managing content strategies, editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
• Experience defining and driving new customer-centric products and features toward market launch rollout
• Experience in always-on/evergreen marketing programs such as lifecycle, retention, or sustained product marketing
• Bachelors Degree

Preferred

• B2B marketing experience
• Experience working with sales teams on enablement or small business marketing
• Experience in membership-based or subscription business models
• Experience in digital content, media, or audio companies
• Experience managing external partners to develop marketing programs
• Experience working with creators