Responsibilities

• Own the creator strategy for your brands - developing winning angles and messaging frameworks by analyzing proprietary performance data along with conducting consumer, product, and competitor research
• Translate your strategic insights into repeatable creator briefs with clear, actionable direction that creators can run with: connecting performance metrics and brand goals to what actually gets shot
• Own the execution pipeline for all UGC, self-tapes, and creator edits within your portfolio of 5-10 DTC brands, spanning categories like beauty, wellness, food & beverage, pet, apps, and more
• Prototype new creative approaches on camera — shooting proofs of concept yourself to validate ideas before scaling them through the network
• Use performance data to guide what you and your team shoot next, iterating quickly on what’s working and killing what isn’t
• Drive execution with speed and autonomy, rapidly turning around concepts, testing at volume, and iterating based on real-time performance

Requirements

• 3+ years of experience creating content for social media and directing or coaching other creators
• real performance marketing experience and understand it deeply — you know what a hook rate is, why thumbstop matters, and how to connect creative decisions to data
• strong on camera and behind it — you can shoot and perform in UGC-style content well enough to prototype ideas and set the standard for your team
• strong instincts for matching talent to briefs — you can look at a creative direction and immediately know the right kind of person to execute it, and you have a point of view on what makes a creator great
• you give creators clear, constructive feedback that actually makes their work better without killing their energy or authenticity — they love working with you
• you stay organized across multiple brands, creators, and briefs simultaneously without letting things fall through the cracks
• deep fluency in digital content culture — you know what’s trending, what’s working, and what feels real versus what feels forced
• you communicate clearly — translating performance data into creative direction and interfacing seamlessly with cross-functional partners and a roster of freelance creators
• you’re based in Los Angeles — this role requires regular in-person presence at our Arts District studio