College TikTok Influencer – Lube Life
OnCampusNation, a division of The Campus Agency
West Virginia, USA (Remote)
AgencyFull-timeIntern/new grad
3 days ago
Creator & Influencer Specialist
Redlands, CA (Remote)
Salary Not AvailableMid Level2+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive influencer partnerships for Petra Brands by sourcing, coordinating, and managing TikTok creators across campaigns.
- Own end-to-end creator outreach, sampling, and campaign coordination.
- Must-have: 1–2 years in influencer marketing and strong TikTok ecosystem knowledge.
- Standout: Experience managing creator gifting programs and global shipments.
Job Description
Responsibilities
- Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands’ products and audience.
- Manage inbound creator requests from TikTok, Instagram, and email.
- Maintain an organized pipeline of creators across micro, mid-tier, and large creators.
- Track creator performance including views, engagement, and sales impact.
- Coordinate TikTok creator sampling and seeding programs.
- Manage the full lifecycle of creator outreach including:
- Support paid and organic creator campaigns for both retail and DTC initiatives.
- Create and manage creator sample requests and maintain an organized sample inventory tracker.
- Coordinate product shipments to creators globally.
- Support product seeding strategies for new product launches and retail activations.
Requirements
- 1-2 years of experience in influencer marketing, social media, or creator partnerships
- Strong understanding of TikTok creator ecosystem
- Experience managing product sampling or influencer gifting programs
- Highly organized with strong project management skills
- Comfortable communicating with creators and managing relationships
- Familiarity with social commerce and affiliate marketing
Preferred
- Creator-obsessed: understands social media trends and creator culture
- Highly organized: able to manage large volumes of creator requests
- Execution-focused: ensures campaigns and shipments happen on time
- Relationship-driven: builds strong creator partnerships
- Growth mindset: eager to test new creator strategies
Petra Brands
3.4 Glassdoor
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer.With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.
Founded in 2017
Redlands, California, USA
59 employees (25 in marketing)
59% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
985
Traffic Source Mix
Search
37.1%
Direct
39.3%
Referral
7.4%
Social
12.3%
Paid
1.6%
Headcount Trend
Current headcount: ~59
Marketing Team
Marketing Team Size
18 (31% of company)
