Creator and Community Marketing Coordinator

Carlsbad, CA (On-site)

$23/hr – $28/hrEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer and affiliate partnerships for a Carlsbad board game company, coordinating outreach, tracking, and campaign launches.

  • Own outreach from initial contact to final agreement and ongoing partnerships.
  • Must-have: strong influencer relationship-building and multi-platform experience.
  • Standout: track record of coordinating launches and delivering measurable results.

Job Description

Responsibilities

  • Execute and support the optimization of influencer and affiliate outreach campaigns under the direction of the Sr. Digital Marketing & Community Specialist
  • Research, evaluate, and identify new influencers and affiliate partners across Instagram, YouTube, and emerging platforms
  • Monitor social media trends, creator communities, and content formats to identify new partnerships and product seeding opportunities
  • Manage outreach efforts, including drafting and sending initial emails, following up, negotiating deliverables, and finalizing agreements
  • Build and maintain clear, friendly, and professional communication with influencers to foster authentic, long term partnerships
  • Maintain and regularly update an organized internal database of influencer relationships, campaign status, and performance notes
  • Track influencer content, deliverables, performance metrics, and contribute to regular recap reporting for internal teams
  • Oversee and manage the shipment process for all Marketing Department initiatives, including but not limited to influencer PR boxes, product seeding, and campaign materials
  • Track inventory levels for marketing and influencer-related products, and coordinate with internal teams to ensure materials are available for upcoming campaigns
  • Assist in forecasting product needs for influencer campaigns and marketing initiatives

Requirements

  • 1+ years of experience in influencer marketing, or digital marketing
  • Strong communication, and project management skills with close attention to detail
  • Proven ability to identify and build lasting relationships with multiple creators and partners across various social platforms
  • Highly organized and adaptable, with the ability to manage multiple projects in a fast-paced environment
  • Passion for influencer culture and social media trends, with a strong understanding of how to build authentic, mutually beneficial creator partnerships
  • Experience working with influencer tracking tools, CRM systems, or spreadsheets to manage outreach and performance
  • Collaborative mindset with the ability to work cross-functionally within a small, creative team
  • On-site presence at our Carlsbad office. Limited local travel as needed (~5%).
  • Ability to thrive in a fast-paced, deadline-driven environment

Preferred

  • Passion for games, pop culture, or bringing people together through play
  • Familiarity with the board game or toy industry