Creator Category and Campaigns Manager - USDS

Seattle, WA (Hybrid)

$89K/yr – $144K/yrMid Level3+ years exp

Posted 4 months ago

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Job Summary

Drive creator campaigns on TikTok Shop to grow monthly business for brands.

  • Design and implement creator campaigns to motivate creators on TikTok Shop and achieve monthly business growth for new and existing brands.
  • Must-have: 3+ years experience in creator or e-commerce campaign management and operations.
  • Standout: Experience building scaled creator growth programs to achieve revenue goals.

Job Description

Responsibilities:
  • Design and implement creator campaigns to motivate creators on TikTok Shop and achieve monthly business growth for new and existing brands.
  • Leverage internal resources to refine strategies for identifying creator segments for campaigns and improve efficiency of campaign recruitment channels.
  • Pursue alignment with cross-functional stakeholders to incubate creators for commerce activation through creative brand and campaign partnerships.
  • Analyze affiliate creator data to provide regular reporting and insights to key stakeholders regarding incentive engagement and budget utilization to maintain high campaign ROI.
  • Collaborate with merchant teams in other categories to share best practices and identify new resources, tools, and program opportunities.
Requirements:
  • Bachelor's degree or above.
  • 3+ years experience in creator or e-commerce campaign management and operations.
  • Strong work experience building and implementing scaled creator/influencer/user/business partner growth programs to achieve revenue goals.
  • Excellent coordination and communication skills across multiple cross-functional teams to develop plans and execute projects.
  • Comfortable navigating and driving results in a fast-paced environment and is open to change.
  • Attention to detail, affinity with numbers, strong problem-solving skills.
Preferred:
  • Mixed experience in influencer campaigns, agencies and affiliate commerce space.
  • Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce and livestreaming.
  • Knowledge of category specific trends and products within creator commerce channels.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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