Creative Strategy Lead - Grapevine

New York City, NY (Hybrid)

$90K/yr – $100K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the performance-driven creative engine across paid media channels, translating market signals into testable concepts that lift key metrics on Meta, TikTok, and YouTube.

  • Own Creative Ideation and Concept Development: translate market insights into campaigns that improve CPA, ROAS, CTR, and CVR across multiple brands.
  • Build Clear, Actionable Creative Briefs: guide scripts, hooks, shot lists, and messaging frameworks aligned to brand voice.
  • Optimize Creative Through Performance Insights: analyze metrics and push iterations for landing pages and ad creatives.

Job Description

Own the performance-driven creative engine across paid media channels, translating market signals into testable concepts that lift key metrics on Meta, TikTok, and YouTube.

  • Own Creative Ideation and Concept Development: translate market insights into campaigns that improve CPA, ROAS, CTR, and CVR across multiple brands.
  • Build Clear, Actionable Creative Briefs: guide scripts, hooks, shot lists, and messaging frameworks aligned to brand voice.
  • Optimize Creative Through Performance Insights: analyze metrics and push iterations for landing pages and ad creatives.
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New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016
Seattle, Washington, US
479 employees (204 in marketing)
74% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
33.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
15.4%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~471

Marketing Team

Marketing Team Size
184 (39% of company)
Median Career Experience
9 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
27

Funding

Total Funding
$10.6M
Last Raise
$8.1M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity
  • May 2017
    Series A • $8.1M
  • Sep 2016
    Seed • $2.5M

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