Creative Strategy Lead

District of Columbia, USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and coordinate creative strategy and execution across advertiser partnerships, bridging sales conversations with hands-on asset development to secure renewals and expand spend.

  • Develop campaign strategies and media plans that support pitches led by strategic partnership managers.
  • Consult directly with advertisers on campaign positioning, creative direction, messaging, and conversion strategy.
  • Provide hands-on input and execution support on user-facing assets — including campaign copy, creative direction, and landing page recommendations — when needed to strengthen a campaign.

Job Description

Responsibilities

  • Develop campaign strategies and media plans that support client pitches led by strategic partnership managers
  • Build and prepare pitch decks and proposal materials tailored to each advertiser's goals and audience fit
  • Join warmed sales calls to help bridge objections, answer strategic questions, and increase advertiser confidence
  • Identify weak advertiser assets, unclear messaging, or strategy gaps that could reduce renewal likelihood
  • Develop renewal strategy recommendations and prepare supporting materials for existing clients approaching renewal
  • Help partnership managers make the case for increased spend or expanded campaign scope
  • Consult directly with advertisers on campaign positioning, creative direction, messaging, and conversion strategy
  • Provide hands-on input and execution support on user-facing assets — including campaign copy, creative direction, and landing page recommendations — when needed to strengthen a campaign
  • Advise on campaign packaging, emerging media, and cross-platform audience opportunities relevant to client needs
  • Identify opportunities to use AI-assisted workflows for campaign ideation and audience analysis

Requirements

  • 3+ years of experience in advertising strategy, media planning, campaign consulting, or a related field
  • Proven ability to develop compelling pitch materials and campaign strategies for direct advertisers or sponsors
  • Experience supporting or participating in client-facing sales conversations
  • Demonstrated ability to execute on campaign creative, copy, and asset development — not just advise
  • Familiarity with digital advertising formats including branded content, sponsored email, native ads, and social placements
  • Strong written and verbal communication skills; able to present ideas clearly to both internal teams and external clients

Preferred

  • A hands-on creative strategist with a strong eye for campaign quality, audience psychology, and premium presentation standards
  • Someone who can think at the strategic level and execute at the detail level — equally comfortable in both
  • Someone comfortable joining warmed sales conversations alongside relationship owners to increase advertiser confidence and close rates
  • Strong ability to consult with advertisers, build trust, bridge objections, and translate sponsor goals into practical campaign improvements
  • Deep understanding of faith-based, conservative, and mission-aligned audiences
  • Channel-agnostic thinker who can advise and execute across sponsored content, social, email, video, and cross-platform campaign environments
  • Collaborative, reliable, and able to operate with professionalism without requiring heavy oversight
  • Passion for news, modern media ecosystems, and the unique opportunity of Christian media

Benefits

  • Health insurance (medical, dental, vision)
  • Paid time off (vacation, holidays, sick days)
  • A collaborative, mission-driven team environment with real room to grow within a leading Christian media organization
The Christian Post logo

The Christian Post

The Christian Post is the most comprehensive source of Kingdom news in the world, with national and international coverage of current events affecting and involving Christian leaders, church bodies, ministries, mission agencies, schools, businesses, and the general Christian public.

Founded in 2004
Washington, District of Columbia, USA
55 employees (31 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Traffic Source Mix
Search
28.4%
Direct
60.3%
Referral
8.4%
Social
2.4%
Paid
0.3%

Headcount Trend

Current headcount: ~56

Marketing Team

Marketing Team Size
28 (51% of company)

Recent News