Responsibilities

• Develop Performance-Driven Creative Strategy
• Lead the development of creative and content strategies that drive measurable performance across paid media channels such as Meta, TikTok, and YouTube. Translate brand goals and market insights into compelling campaign concepts designed to resonate with audiences and improve key performance metrics.
• Own Creative Ideation and Concept Development
• Generate new campaign ideas and creative concepts grounded in market research, content analysis, and consumer trends. Continuously identify opportunities to test new formats, messaging angles, and storytelling approaches that strengthen campaign performance across a portfolio of consumer brands.
• Build Clear, Actionable Creative Briefs
• Concept and write detailed briefs that guide creators, designers, and writers in producing high-quality visual and written content. Own the development of scripts, hooks, shot lists, and messaging frameworks that align with brand guidelines while maintaining an authentic and engaging voice.
• Guide Creative Production and Post-Production
• Collaborate with internal teams to ensure creative concepts are executed effectively from production through final delivery. Provide visual direction, storyboard guidance, and post-production briefs that help shape compelling video and static ad creatives.
• Optimize Creative Through Performance Insights
• Analyze campaign performance metrics such as CPA, ROAS, CTR, and CVR to understand what resonates with audiences. Use these insights to recommend new creative iterations, refine messaging, and optimize advertorial landing pages to improve campaign results.
• Collaborate Across Teams to Drive Results
• Work closely with Brand Success, design, and cross-functional partners to align creative direction with campaign goals. Contribute ideas, insights, and feedback that help teams deliver cohesive, high-performing marketing campaigns.