Responsibilities

• Media buying — your primary. You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision.
• Creative strategy and copy. You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page.
• Organic, part of the same acquisition engine. Instagram organic and YouTube organic aren't a side project here, they're part of our client acquisition ecosystem, the same goal as paid, a different channel.
• Coaching. You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy.

Requirements

• Located in the US or Canada. Required, you work directly with our team.
• Able to work 9am–6pm ET.
• You've run B2B paid media at a high level, national campaigns, six figures a month in spend, hands-on, in the account making the calls.
• B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses.
• Deep on Meta.
• Direct-response copywriting is one of your strongest skills. You can write the message that makes a cold, skeptical B2B buyer pay attention, and prove it with copy that converted.
• Portfolio or work samples, we'd love to see the work.
• This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk.

Preferred

• Google Ads and YouTube Ads experience
• AI built into your workflow
• Experience with organic content or growing an audience of your own

Benefits

• Full medical, dental, and vision
• Paid time off
• Fully remote
• Direct access to the founders who\'ve built real agencies and lived the exact path our students are on.