Responsibilities

• Research & analyze performance data: Mine historical ad data, Meta Ads Manager, and competitor ads to identify winning patterns, hooks, and angles. Build a clear reporting cadence on what's working, what's fatiguing, and what to test next.
• Ideate, write & script ads: Generate ad angles, hook lists, and full scripts (talking-head, UGC, text-over-video, static) grounded in our ICP and voice. Write briefs for creators and editors when support is needed.
• Produce ad creative end-to-end: Ship light-edit ads yourself — cut clips, layer captions, add music, export, and launch. Advanced filming and editing will be supported by specialists.
• Build AI-powered creative workflows: Use AI tools across the creative stack — for voiceovers, ideation, scriptwriting, and generating static and motion creative. Build repeatable workflows that increase creative throughput without sacrificing quality, and stay on the frontier as new tools emerge.
• Own campaign creative across channels: Primary focus on Meta (Facebook/Instagram). Secondary ownership of Google (YouTube, Search, Demand Gen), X/Twitter, and newsletter ad placements as priorities demand.

Requirements

• Proven copywriting and scriptwriting experience: you can share scripts you've written and explain why they worked.
• Data fluency: comfortable analyzing data to make creative decisions.
• Hands-on production skills: you can go from idea to finished ad without support. Comfort in basic editing softwares.
• AI-native: you already use AI tools daily to ideate, write, produce, and build workflows.
• Creative taste: you study ads obsessively and can deconstruct why a hook works or doesn't.
• Bias to ship: you'd rather launch 10 tests this week than 3 perfect ones next month.

Benefits

• A chance to power the creative engine behind one of the fastest-growing media brands in AI, reaching 2M+ professionals.
• A global team that is passionate about the future of AI, media & education.
• Competitive compensation, flexible hours & fully remote work.