Creative Strategist

San Francisco, CA (Remote)

$95K/yr – $125K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the creative testing program for app and web user acquisition, turning data into scalable, high-velocity creative bets across paid and organic channels.

  • Lead the experimental roadmap, translating test results into clear, scalable creative directions that improve ROAS and CAC.
  • Collaborate with the creative, media, and data teams to design, run, and optimize tests while staying ahead of trends and platform opportunities.

Job Description

Responsibilities

  • Lead the creative testing program for app and web user acquisition, driving scalable experiments across digital and offline channels.
  • Collaborate with the creative team to design, implement, and optimize tests; translate results into clear direction that elevates output.
  • Analyze creative performance data and generate actionable recommendations to improve future campaigns.
  • Establish yourself as the go-to expert in creative experimentation for acquisition, staying current on trends and opportunities.
  • Forge partnerships with channel reps (Meta, TikTok, YouTube, and others) to identify testing opportunities that drive scale.
  • Cultivate a culture of innovation by sharing data-driven trends and outcomes of experiments.
Rocket Money logo

Rocket Money

Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to www.rocketmoney.com/careers.

Founded in 2015
Silver Spring, Maryland, USA
295 employees (55 in marketing)

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$213.1K
Traffic Source Mix
Search
23%
Direct
73.2%
Referral
3%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
34 (12% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$84M
Last Raise
$45M
Series D, 5 years ago

Funding History

  • Jun 2021
    Series D • $45M
  • Nov 2020
    Series C • $17M
  • Oct 2019
    Series B • $15M

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