Creative strategist (paid ads) at NewForm | New York, USA | $70K/yr – $100K/yr

NewForm

Creative strategist (paid ads)

New York, USA (Hybrid)

$70K/yr – $100K/yrMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

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Job Summary

Drive paid-ad content for multiple clients by owning UGC scripting, content strategy, and creator collaboration.

Own UGC ad scripting and paid-media content execution with creators for multiple clients.
Must-have: Hands-on paid ads experience (Meta, TikTok, or similar).
Standout: Coordinates with editors and an in-house content team to scale campaigns.

Job Description

Responsibilities

Serve as the main point of contact on content for assigned clients
Lead UGC ad scripting, paid media content strategy, and execution with creators
Partner with editors to bring ads to life
Manage multiple clients and projects simultaneously with precision
Analyze performance data to continuously improve content performance and scale
Stay ahead of UGC + paid ads trends to keep clients on the cutting edge

Requirements

MUST have hands-on experience with paid ads (Meta, TikTok, or similar). Please do not apply if you have not made paid ads
Strong communication and organizational skills
A sharp eye for what makes a winning paid ad creative
Ability to manage creative production workflows
(Preferred) Creator or acting experience

Benefits

This is a full-time in-office position (NYC). Employees are expected to be in office 3-4 days/week.
Competitive compensation (70-100k/yr base)
Competitive bonus (top strategists earn 30%+ bonuses)
Company-paid health, dental, and vision insurance
300/mo commuter benefit
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)

NewForm

NewForm is the next generation of marketers building powerful tools and delivering world-class creative services to redefine what's possible in performance marketing.We build technology that empowers marketing teams—like WillBot, our AI performance marketing agent that instantly integrates with your ad platforms, analyzes creative, and delivers actionable insights through natural language. At the same time, we're a tech-enabled agency delivering cutting-edge creative strategy and self targeted content, combining human expertise with our latest technology.

Founded in 2014

New York, New York, USA

33 employees (17 in marketing)

newform.com